The Most Overpaid Celebrities

Forbes - December 10, 2007 7:00 PM PST
Story photo: The Most Overpaid CelebritiesStephen Lovekin/Getty ImagesForbes
Los Angeles - Once you're in Hollywood's A-list earnings club, it's hard to get kicked out, no matter how badly your films perform at the box office.

Case in point: Oscar winner Nicole Kidman. She earned an estimated $15 million for her latest film, "The Golden Compass," known around the studio lot these days as the biggest turkey of 2007. It grossed a dreary $26 million this weekend, though its reported budget flirted with the $200 million mark. (That's "Harry Potter" and "Lord of the Rings" territory.)

"The Golden Compass" isn't a one-off for Kidman. In fact, its her fourth big box office dud. For every dollar she was paid for her last three films (excluding "Compass" and "Margot at the Wedding"), her flicks returned a measly $8 on average to the studios. Compare that with less expensive A-listers like Angelina Jolie, whose rate skirts $10 million a picture, and whose last three films grossed $15 on average for every dollar she earned.

In Pictures: The Most Overpaid Celebrities

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Kidman isn't alone in the overpaid celebrity category, according to Forbes' Ultimate Star Payback list of the most bankable actors in Hollywood. To compile the list, Forbes examined the salaries, budgets and returns for films headlined by some of the biggest stars in the industry. The first step in calculating our payback figures required adding up the film's worldwide box office and U.S. DVD revenues for films released prior to June 2007. We then subtracted the budget (which includes the upfront compensation for actors) for each film to derive net revenue.

Next, to calculate gross income, the actor's total compensation was divided into net revenue. The gross income for the last three movies for each actor was averaged to calculate his or her ultimate payback. We deliberately used gross income rather than net income in our analysis because the former is a better measure of a movie star's ability to generate income for a film.

Movie studios are famous for their accounting creativity. The further down the profit and loss statement you travel, the more room for chicanery. While there is little debate over a film's budget, marketing expenses are treated differently for almost every movie.

In Tinseltown, a film must be able to at least recover its production budget to be considered a box office success. The only film on the list that didn't recover its costs at all was "Gigli" (2003) starring Jennifer Lopez, which reportedly cost $54 million to make but barely earned a fraction of that at the box office and on video.

Kidman actually wasn't the worst earner on our list--that honor went to Russell Crowe. For every dollar he was paid for movies like "Master & Commander" and "Cinderella Man," his films earned a measly $5. Don't fret for Crowe, though. He's already making inroads that should advance him up next year's list thanks to his newly released hit "American Gangster" -- excluded from our calculations -- which cost $100 million to make, yet has already earned $163 million worldwide at the box office, according to Box Office Mojo. And, of course, DVD sales have yet to be factored in.

Funny men fared particularly badly on our list of the most overpaid celebrities. Jim Carrey, whose talking butt cheeks used to mean millions at the box office, returned $8 for ever dollar he was paid. Carrey is feeling the sting for years of big-budget flops ("Fun with Dick and Jane," "The Number 23"). For his next film, "Yes Man," he is said to be taking no money upfront. Instead, he'll get paid on the backend only if the film makes money. It's a huge gamble, which speaks to Carrey's do-or-die earnings limbo.

Other high-profile comedians who posted disappointing bankable returns include Will Ferrell ($8) and Adam Sandler ($9). Even though "Talladega Nights" earned $163 million, Ferrell's $20 million paycheck limited the film's returns. Adam Sandler faced the same problem. "Click" earned $236 million, but he was paid the same $20 million for weaker performing movies like "The Longest Yard" and "Anger Management."

When will Hollywood start tightening its belt on bloated star salaries and unworthy production budgets? Judd Apatow, the force behind mega earners "Knocked Up" and "Superbad," has shown that you can make a successful film on a $30 million budget with no-name stars. His next film, "Walk Hard: The Dewey Cox Story," a parody of music biopic genre, stars John C. Reilly, a character actor who played second fiddle to Ferrell in "Talladega Nights." (Translation: He earns a fraction of Ferrell's paycheck.) Apatow's last three films grossed a combined $549 million, proving that even in Hollywood, less is more.

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comments 1-10 of 1322  |< newest · < newer · older > · oldest >|  hide comments · post a comment
  • Smoldren
    its our own fault we go to se these propagandists, none of them are entertainers, just bs pedlers, using the films to advance their own selfish ideals, trying to get all to believe they know what is best for us..as if we need their input to live a good life.
    report abuseposted April 10, 2008 2:57 AM PDT
  • Andy A
    Yeah sure, some actors and actresses totally suck. But you know, they provide us with entertainment- whether it be through film or their personal lives smacked up all over the tabloids- who cares about how much they make, that's what they do for a living.
    report abuseposted January 22, 2008 2:57 AM PST
  • Emily Cunningham
    Golden Compass was highly entertaining. I saw it twice. The sneak peak and opening weekend. Nicole is stunning and superb as usual. I commend the entire cast and crew for working so hard to bring to life the story to the big screen. You did good. Take care and have a fabulous rest of the year!!!!
    report abuseposted December 28, 2007 5:41 PM PST
  • Disappointed
    Ever notice how many times some horrible murder is commited and the family member says, "I just can't believe it! He/she was a good christian."? Funny that. I look to the recent article I just read about the murder of 6 family members, 3 generations of a family, murdered. And what did the mom of the man who helped his girlfriend kill them say? He was a "good Christian". Whatever.
    report abuseposted December 28, 2007 8:03 AM PST
  • Disappointed
    Lmao@ Sheryl! Yes, you tell that to the religious leaders of the mega-churches, the catholic church, etc. I believe in unicorns, and fairies, and gnomes, OH MY!
    report abuseposted December 28, 2007 8:00 AM PST
  • LB
    When are film producers going to realise Nicole the Hollywood Hack is a disaster? Actors such as she are continiung to drag Hollywood to its lowest ebb. People want more than just an over-exposed face appearing in films. Bring back good actors & good films!
    report abuseposted December 20, 2007 5:29 AM PST
  • Paul M
    Sheryl, Read your bible. No body knows whether they're going to heaven or hell that's what judgement day is for. Besides faith alone is'nt enough the bible says that faith without works is dead. Besides what does all that have to do with how much that actors are paid. Just because someone makes a lot of money does'nt mean that they're going to hell. It depends on how you lived your life.
    report abuseposted December 20, 2007 4:44 AM PST
  • William S
    I want to respond to Justin S I agree that being a coal-miner is a tough profession but all police officers do is eat donuts, drink coffee and harass kids all day.
    report abuseposted December 20, 2007 4:28 AM PST
  • damien_baller
    why complain about what they make? If someone offered you 20m to do your job you wouldn't say no. So sit back, and enjoy the movie
    report abuseposted December 20, 2007 3:28 AM PST
  • Cicely K
    Who cares these people r very rich and got lives too, let them live theirs.
    report abuseposted December 20, 2007 3:25 AM PST
comments 1-10 of 1322  |< newest · < newer · older > · oldest >| 

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