Sacha Baron Cohen's Hair-Raising 'Bruno' Moment

Sacha Baron Cohen in character as 'Bruno'Universal PicturesAccess Hollywood

LOS ANGELES, Calif. -- Sacha Baron Cohen found out that blonds don't have more fun - after a body hair bleaching experience went awry!

According to Britain's The Sun, the actor, who is known to go the extra mile for his over-the-top characters, attempted to bleach all his body hair for the upcoming mockumentary "Bruno" movie, where he plays a gay Austrian fashionista.

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"Sacha is committed to as much realism as he can muster in his films. He'd heard that all-over hairlessness is a popular trend in the gay community, so he thought he'd bleach all his hair so it looked invisible," a source told the paper.

"But it quickly turned into a disaster. Shortly after having the procedure done he felt a burning sensation and it grew steadily worse. He had a bad allergic reaction to hydrogen peroxide, which is a strong bleaching agent," the source continued. "It was so severe around a certain part of his anatomy that he couldn't sit down for three days. He had to make an emergency appointment with the doctors, who gave him some medication to counter the irritation."

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Sacha reportedly did not suffer any long-term effects from his attempt to go blond.

"Bruno" is set to debut in theaters on July 10.

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