Access Hollywood
BEIJING, China -- Olympic champ Michael Phelps will be the latest athlete on a cereal box, but it won't be Wheaties.
There will be "no Wheaties box this time around; it's going to be Kellogg's," Michael's longtime agent Peter Carlisle exclusively broke to Access Hollywood's Billy Bush.
Kellogg's confirmed to Access that Phelps will appear on both Kellogg's Corn Flakes and Kellogg's Frosted Flakes. Boxes will arrive on store shelves in mid-September.
Access Extended: Michael Phelps' Quest For Gold, Part I - Play it Now
The swimmer, who won eight gold medals at the Beijing Olympics, shattering Mark Spitz's record of seven in a single Olympics, will also be posing for an iconic photo in homage to the famous image of Spitz in an American flag Speedo along with his medals, Peter told Billy.
With his goals at the Games achieved, Phelps' next moves will include getting his fans to join him in the pool.
"We're going to head out on a global media tour and then we're going to go back to the States and try to make it around 10 or 15 different cities and try to promote the sport of swimming," Peter said. "Michael will see some of the fans that he's reached over the past week and have some fun."
All Access: 2008 Beijing Olympics
And with the eyes of billions on him at the Olympics, Phelps' victories should earn him more than a few more endorsements. As previously reported on AccessHollywood.com, the swimmer already has deals with PowerBar, Omega, AT&T Wireless, Kellogg's, Visa and Speedo, who promised him a $1 million bonus if he won all eight medals.
"I expect that Michael will be a global icon and he'll have some interesting business opportunities along the way," Peter said.
Related Content from AccessHollywood.com:
2008 Beijing Olympics: Swimmers - Check Out the Photos
Access Extended: Michael Phelps' Quest For Gold, Part II - Play it Now
Michael Phelps - Check Out the Photos
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Tracy RyanMichael Phelps sold out....he is promoting kids being more active and healthy...these cereals are garbage.report abuseposted September 30, 2008 8:33 AM PDT
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Buy, buy, buy. We love you Phelps and we'll give you all our money.report abuseposted August 19, 2008 5:13 PM PDT
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Paul 17HE is just Awesome. Good Job Michael. USA ALL THE WAYreport abuseposted August 19, 2008 9:46 AM PDT
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pat RiotI love Kellogg's corn flakes. I'll sprinkle my own sugar as needed, thank you!report abuseposted August 19, 2008 9:19 AM PDT
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jazzy gi love frosted flakes although wheaties is better for you !! how about putting the "redeem team" on the wheaties box even if they don't get the........no i'm not going to say it because we will redeem ourselves in a sport we put together!! but the frosted flakes i'm buying thoseand an extra box not to eat for my collection !! :0)report abuseposted August 19, 2008 5:42 AM PDT
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Jazim buying me corn flakes and frosted flakes all september!!report abuseposted August 19, 2008 1:04 AM PDT
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JemyraI wouldnt say Micheal is hot...but i do think i would like to watch him swim....naked...in a heated pool...for $5. Hey Im trying to be real!!!report abuseposted August 18, 2008 9:33 PM PDT
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DKHes so cute!! lolreport abuseposted August 18, 2008 8:46 PM PDT
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Rock-Addict says: SU …Go B-More boy. Maryland loves you and can't wait for you to come home!!!!!report abuseposted August 18, 2008 8:23 PM PDT
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Kiss Mevreport abuseposted August 18, 2008 8:02 PM PDT
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