Paul McCartney is the latest star to be featured in an ad for People for the Ethical Treatment of Animals.
The former Beatle and longtime non-meat eater posed for a photo campaign for PETA with the slogan, "I am Paul McCartney and I am a vegetarian."
[ Paul McCartney Rocks Amoeba Music - Watch the Video ]
The ad campaign goes further, explaining McCartney had a moment when he realized he could no longer eat meat.
"Many years ago, I was fishing, and as I was reeling in the poor fish, I realized, 'I am killing him - all for the pleasure it brings me," he is quoted as saying in the campaign. "And something inside me clicked. I realized as I watched him fight for breath, that his life was as important to him as mine is to me."
[ Paul McCartney - View the Gallery ]
McCartney previously posed for PETA wearing a shirt, which read "Stop Eating Animals."
McCartney has been a longtime supporter of vegetarianism. His fashion designer daughter, Stella, is also a supporter of PETA causes and refuses to use fur or leather in her designs.
PETA also has an award they hand out named after McCartney's late wife, Linda, who was a longtime animal rights activist.
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MisterKI'm glad Paul is still supporting Peta. Linda would be proud!report abuseposted June 28, 2008 10:31 AM PDT
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dbritneyYhaa Peta get a grip! Although I do support your efforts for the most part. But REALLY come on I have a cat and a dog who are both spoiled so rotten I am teased about it all the time! I Love my pets as if I gave birth to them myself! They are very well taken care of in fact THEY come before me! PETA you need to lighten up just bit.report abuseposted March 17, 2008 7:38 AM PDT
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Lee Hi have been a vegetarian for 35 years and do not miss the meat at all. there is a fairly new letter about cancer from John Hopkins Hospital and in there they mention meat as a good contributer to the growth of cancer. i had colon cancer about 16 years ago and the homeopath i was seeing said DO NOT eat meat wheat of dairy if you want to clear the cancer. it has not come back so the diet helpedreport abuseposted March 17, 2008 6:39 AM PDT
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Marsha EI'm a veg-head and support Humane Society and the ASPCA. PETA was the one that turned me into a veggie with a photo of a pig on its way to slaughter - he could see the other pigs being killed and I'll never forget the look on his face. I don't insult other people who are eating meat. I think it's counter-productive, but I promote vegetarianism and anti-cruelty wreport abuseposted March 17, 2008 6:38 AM PDT
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cynibunThe less you eat meat, the less you want it. It is amazing how it works. I stopped eating meat altogether and now the thought of it makes me sick, literally. I cannot imagine eating a steak or any other form of meat. You do not have to, even the most simple vegetables have grams of protein in them. Honest. Check it out. I have more energy as a vegan. Okay, off my soapbox now.report abuseposted March 13, 2008 8:26 AM PDT
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the dogloveri like peta!report abuseposted March 12, 2008 2:48 PM PDT
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wtfI'M WORKING TOWARDS BECOMING A VEGAN(IT'S HARD BUT I'M DOWN TO FISH, CHICKEN AND TURKEY), BUT PETA HAS GOTTEN WEIRD AND ANNOYING. I SUPPORT THE HUMANE SOCIETY AND THE ASPCA BUT PETA IS JUST NOT MY CUP OF TEA. ACCORDING TO THEM IT'S CREUL FOR ME TO HAVE A CAT WHICH I TAKE TO THE VET MORE OFTEN THAN I GO TO THE DOCTOR AND IS SPOILED ROTTEN. WHATEVER.........report abuseposted March 12, 2008 11:47 AM PDT
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