Olsen Twins to Launch Junior Brand for J.C. Penney

Us Magazine - October 26, 2009 4:56 PM PDT
Story photo: Olsen Twins to Launch Junior Brand for J.C. PenneyTheo Wargo/WireImage.comUs Magazine

Mary-Kate and Ashley Olsen have once again entered the fashion design fray.

The former child actresses, 23, are set to launch a new mass-market line for J.C. Penney department stores, Women's Wear Daily first reported.

The travel-themed sportswear and accessories line will be available in 600 stores nationwide.

See fall's hottest fashion trends.

Called Olsenboye, the mid-priced juniors' line will feature various collections, each of which will highlight a different city of interest to the twins. The merchandise will include denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. The line will retail from $20 to $50 and is being designed to be mixed to create different looks. The items will be available in sizes 0 to 15.

"It's really important that Olsenboye serves lots of girls," Liz Sweney, Penney's executive vice president and general merchandise manager, said. "It's not just about girls size zero or one."

Check out the day's top celeb news photos.

Their clothing hits select store shelves and the J.C. Penney's Web site beginning in early November. The full collection will be available in February.

Mary-Kate and Ashley, worth an estimated $300 million combined, also helm high-end clothing lines The Row and Elizabeth and James. They also had a short-lived girls' clothing line at Wal-Mart.

Get more Us! Follow us on Twitter, Friend Us on Facebook

comments

show comments

comments

comments 1-8 of 17  |< newest · < newer · older > · oldest >|  hide comments · post a comment
  • g
    I told my 8 year old brother that they were from Full House and he said that they looked like clowns and very different. I hope the fashion line is better than there actually fashion(red carpet) choices. I miss them when they were on their own movie series and Full House.
    report abuseposted October 26, 2009 9:05 PM PDT
  • Nicole
    i think they need a make over
    report abuseposted October 26, 2009 5:41 PM PDT
  • Nicole
    i think they need a make over
    report abuseposted October 26, 2009 5:41 PM PDT
  • Nicole
    i think they need a make over
    report abuseposted October 26, 2009 5:41 PM PDT
  • Nicole
    i think they need a make over
    report abuseposted October 26, 2009 5:41 PM PDT
  • Nicole
    i think they need a make over
    report abuseposted October 26, 2009 5:41 PM PDT
  • Nicole
    i think they need a make over
    report abuseposted October 26, 2009 5:41 PM PDT
  • LOVESCAD
    Looking at their pik, I am trying to see what must have attracted Penneys to them. Is it their wholesomeness or their at a glance beauty? I am at a loss. To me, they look overdone (possum eyes) & underdone (sad hair) at the same time. What possible positive example could they set for America's girl children?
    report abuseposted October 26, 2009 5:20 PM PDT
comments 1-8 of 17  |< newest · < newer · older > · oldest >| 

Post A Comment

sign in to post a comment.

sign in

RELATED ARTICLES

RELATED PHOTOS

RELATED VIDEOS

Updates

Manage My Updates
Manage My Updates
More Updates »

omg!

MORE ENTERTAINMENT

ALSO ON YAHOO!

Help us to improve! - Send Your Suggestions