Us Magazine
Matthew McConaughey is taking his beefcake status to the next level with his radio spots for the National Cattleman's Beef Association.
(See Matthew's Top 10 shirtless moments.) "You see those hickory smoke signals?" McConaughey, 38, asks in a silky, southern drawl. "That's a sure sign it's grilling season in the land of lean beef."
(Click here to listen to the ad.) The new dad concludes by saying, "beef, it's what's for dinner."
McConaughey, 38 and girlfriend
Camila Alves, 24,
welcomed their son Levi on July 8. McConaughey said on his Web site that he and Alves were thrilled to bring the baby "into this wonderful life and look forward to livin' it with him."
Tell Us: Do you like Matthew's beef ad?
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