14 minutes ago 2009-11-22T05:38:16-08:00
Mary-Kate Olsen and Ashley Olsen attend the new member induction to The Council Of Fashion Designers of America (CFDA) at the Four Seasons Restaurant on October 21, 2009 in New York City Getty ImagesAccess Hollywood
LOS ANGELES, Calif. -- Mary-Kate and Ashley Olsen are bringing their boho chic style to JC Penney stores with a new affordable juniors collection.
According to Women's Wear Daily, the style maven twins will launch Olsenboye, a line of causal sportswear inspired by teens from around the world. Future Olsenboye collections will highlight the style and trends of different cities from across the globe.
VIEW THE PHOTOS: The Olsen Twins
"Ashley and I felt strongly about creating a unique experience to reach the teen customer," Mary-Kate said in a statement.
"Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices," Ashley added.
VIEW THE PHOTOS: Celebrity Siblings
The collection, which is slated to include denim, bottoms, tops, dresses, skirts, shorts, jackets, will range in cost from $20 to $50.
The twins will launch a preview collection at JC Penney on November 6, and Olsenboye will get its full launch in February 2010.
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MORE ACCESS ON THESE TOPICS: Ashley Olsen - Mary-Kate Olsen - Twins - Style - TV
comments
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Isaac SNo. Definitely weird looking.report abuseposted November 19, 2009 10:58 AM PST
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Isaac SNo. Definitely weird looking.report abuseposted November 19, 2009 10:58 AM PST
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VeronicaI havent heard about the olsen twins since one of them had that eating disorder. Not trying to be mean but i kinda thought they werent around any more, if you catch my drift.report abuseposted October 28, 2009 9:16 AM PDT
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VeronicaI havent heard about the olsen twins since one of them had that eating disorder. Not trying to be mean but i kinda thought they werent around any more, if you catch my drift.report abuseposted October 28, 2009 9:16 AM PDT
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LOVESCADLiving proof that $$$$$$$ cannot buy health, class, or good taste. How pitiful. I will not purchase ANYTHING with their name on it. They are not what I want my granddaughter to aspire to. BAD CHOICE JC PENNEY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Heroin Chic? Sadly they look like users & abusersreport abuseposted October 27, 2009 5:30 AM PDT
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YippersThey're weird-looking. Do I stand alone in that concensus?report abuseposted October 27, 2009 3:36 AM PDT
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