They posed topless in a provocative ad for their Kardashian Kollection line of jeans at Sears. But will the sexy Kardashian sisters flaunt their figures to seduce shoppers into buying their newly launched line of home furnishings?
Besides skin-tight jeans, what consumer goods could be more natural than sheets and towels to show people nearly naked?
Khloe Kardashian dished on the family's new home furnishings designs yesterday on her official blog, including a description of Desert Dreams -- her favorite bedding set. "It has our signature leopard print pattern in the sheets and a luxurious silky brown comforter and pillows," she informed her fans, many of whom will presumably rush out to buy the latest products with the coveted Kardashian Kollection logo.
But what the oldest Kardashian sister failed to discuss was whether she and her shapely sibs would appear with their new home goods in future ads. So far the only photos shown are of neatly made beds sans occupants, sexy or otherwise.
We think an ad showing Kim Kardashian and a mystery man cuddling under the covers would draw far more attention to the bedding line than a picture of a boring bed with a vase of old-fashioned flowers on the night stand, such as the one depicted on Kim's blog yesterday.
Or even a bed-headed Scott Disick reaching sleepily for his toothpaste from a Kardashian designed toothbrush holder?
The savvy sisters will be missing out on a giant marketing opportunity if they do not include their images on all of their products and advertisements. As other famous figures have learned, putting one's famous face on a package increases its appeal.
Boxer George Foreman is probably known to more people for his countertop grill than for his bouts in the ring, especially to younger generations who never saw him box on TV. The former fighter's toothy grin graces all packages containing his popular grilling device.
And, though he made no money from his food products (all profits were donated to charity), the late actor Paul Newman appeared on the front of his Paul Newman-brand salad dressings and spaghetti sauces.
Not ones to miss out on making money, the Kardashians can take a page from the "Cool Hand Luke" actor's book by expanding well beyond Sears into the supermarket. We can envision Kardashian kanned korn on the shelf at Safeway with a fresh-faced sister featured on the label or even breakfast cereals with various Kardashians in bikinis on the front of the box ("Collect them all!").
Though critics have long lamented the Kardashian family has outlived its allotted 15 minutes of fame, somehow the SoCal socialites manage to keep milking their notoriety for financial gain. We're just hoping the near bankrupt post office doesn't get so desperate as to put the smiley faced sisters on postage stamps.
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