Justin Timberlake is adding another line to his already impressive resume: He's joining Bud Light Platinum as a so-called "creative director."
"Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," the newlywed singer said in a statement. "I'm looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well."
His debut in the role came Sunday night in a 60-second commercial that aired during the Grammy Awards.
The role - basically an inflated title for a celebrity endorsement -- is another way Timberlake is expanding his brand as he makes his long-anticipated return to music. However, he's hardly the first celebrity to become a "creative director" for a brand.
Alicia Keys is a "Girl on Fire" right now, so struggling smartphone creator BlackBerry hopes some of that will rub off on them in her new role as global creative director.
Why? The singer/songwriter is apparently interested in technology.
"I'm fascinated by technology. I've always wanted to work directly with a technology company," she said at the announcement. "I wanted to do something where I could grow professionally and personally."
Keys will apparently work with the developers to put the "cool" back into the brand. Here's the catch: She's currently an iPhone user - and some say she's still using the Apple device, despite her new job.
Keys insists that's not the case.
"Now we're exclusively dating again, and I'm very happy," she said.
Victoria Beckham isn't exactly known for her knowledge about cars, but that didn't stop Range Rover from tapping the fashion designer as their creative director in 2012.
So far, David Beckham's wife has promoted the Limited Edition Range Rover Evoque - a car as high-end as her lifestyle. But really, she hasn't done much more than make a few appearances on behalf of the brand.
Marc Jacobs
Diet Coke and fashion go together like peanut butter and jelly, so it only makes sense that the soda brand tapped designer Marc Jacobs as their creative director. Jacobs has already appeared in a sexually-charged ad campaign for the brand, and he's also reportedly designing limited-edition cans and bottles on behalf of its 30th anniversary.
"It's just another proof of people loving the power of fashion," the nearly 50-year-old designer told Women's Wear Daily of why the collaboration makes sense. "Designers have personalities, and their clothes have a voice and a vision, and people respond to it."
Tell us: Do you take celebrity creative directors seriously?
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