Jonas Brothers to Sell Tween Girl Clothing

Us Magazine - March 12, 2009 9:36 AM PDT
Story photo: Jonas Brothers to Sell Tween Girl ClothingUs Magazine
The Jonas Brothers have already sold plenty of albums, concert tickets and books to their adoring fans, and now Kevin, Joe and Nick are about to dress them in sweater vests and denim skirts.

Through Disney Consumer Products, the Jonas Brothers franchise will soon release a full clothing line for tween girls.

The sportswear line will reach mass retailers such as Wal-Mart, Kmart, Sears and J.C. Penney in time for back-to-school shopping, Women's Wear Daily reports.

We see this line as high opportunity for back-to-school, said Pamela Lifford, executive vice president of global fashion at Disney Consumer Products. Also, as an added element, within each of the retailers we are offering up differentiation, so that each store has exclusive product on their floors.

See photos of the Jonas Brothers through the years.

The apparel collection, called Jonas, will include woven tops, T-shirts, polo shirts with ruffle accents, plaid belted shorts, leggings and jeans. The clothes, which will retail from $9.99 to $24.99, are inspired by the preppy garments seen on their upcoming Disney Channel series, JONAS, which will air in May. (The line even includes an argyle sweater vest with the logo of their fictional high school, Horace Mantis Academy.)

Because the clothing is based on the characters on the show, the Jonas Brothers were not involved with the design of the product. But if fans want to pay more literal tribute to the band, more than 200 Disney Stores across the nation will carry a separate collection of Jonas Brothers T-shirts, which will have graphics of the three brothers on them.

Check out Kate Moss' clothing line.

Miley Cyrus 's Hannah Montana line and merchandise from High School Musical brought in $2.7 billion in retail sales for 2008. Disney anticipates the Jonas endeavor will be equally, if not more, profitable for them.

The difference we have with the Jonas Brothers is that we have three young men, Lifford said. And when you look at their customer following, we have the whole heartthrob play, which is a great thing for us to work with when we are talking about tween girls.

Find out more about Miley Cyrus' most scandalous moments.

She added: The Jonas Brothers are a lifestyle, not just a boy band. Their movie [Jonas Brothers: The 3D Concert Experience] lets you into their world, and the clothing line is just another way to do that. Its a way to get closer to them and their world.

Disney is planning major in-store promotions for the launch season this summer.

More news from Usmagazine.com

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comments 1-10 of 53  |< newest · < newer · older > · oldest >|  hide comments · post a comment
  • JBluvrAlways
    well B, i bet your face looks lyk a damn mess! Lala, there not gay... if u havent noticeed, they do date... GIRLZ!!! n everyone needs the stfu... or i shall shoot them down! haha! n sweetdebbie wut-ever-those-#s-are, i can also bet ur face is uuuugglllyy!!!! :D n if u saying sh** like that ur abviously not as sweet as u think r... sorry!
    report abuseposted March 29, 2009 11:18 PM PDT
  • JBluvrAlways
    well then hmswthm... if u dnt agree... then there's something rong with ya! its just straight up in ur face and in the article... reread it... glad we commented... had quite the joy ride! check ya later
    report abuseposted March 29, 2009 11:13 PM PDT
  • taytay
    i do not know what the hell yaw was thanking bt let that one go rite quick
    report abuseposted March 25, 2009 9:30 AM PDT
  • ♥♥♥♥♥♥(( …
    so what if the jonas brothers sell girls clothing i think that is good because they have mostly girls fans and that will make them more money
    report abuseposted March 23, 2009 3:24 PM PDT
  • emmabpete
    Listen- I am not a huge fan, but I have to admit, that shirt is kinda cute. I would wear that. Well, maybe not. But hey, as long as it is selling out Hannah Montana/ Miley Cyrus. I am so sick and tired of seeing that bubble gum pop princess brat everywhere I look in Walmart. So, go 4 it!
    report abuseposted March 23, 2009 1:13 PM PDT
  • o
    for girls?
    report abuseposted March 23, 2009 3:53 AM PDT
  • bella
    i dont get it why do ppl hate the jonas brothers? they arent bad boys and dont do stupid things like other celebs! so give them a break!! GOSH!!!
    report abuseposted March 22, 2009 4:16 PM PDT
  • Sarai C
    that a same bro
    report abuseposted March 22, 2009 6:09 AM PDT
  • Miss Lollie! :]
    some ppl r just plain rude...
    report abuseposted March 21, 2009 11:37 AM PDT
  • danca
    yea that is UGLY!!!!!!
    report abuseposted March 20, 2009 5:16 PM PDT
comments 1-10 of 53  |< newest · < newer · older > · oldest >| 

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