Jessica Simpson Launching 'Intimate' Lingerie Line

Access Hollywood - June 10, 2008 6:33 PM PDT

LOS ANGELES, Calif. -- Ladies and gents, here's your chance to get "Intimate" with Jessica Simpson.

The blonde bombshell is set to release her own lingerie line, Jessica Simpson's Intimates, according to Women's Wear Daily.

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"I like different lingerie for different occasions. I think that's the best thing about it. You can feel sexy or girly depending on your mood," Jessica told WWD. "It is the first thing you put on. If you start with something that fits correctly and is comfortable and fashionable, it will only complement your look."

The line of bras, underwear, sleepwear and daywear is slated to hit store shelves and online retailers in Spring 2009.

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The new venture is the latest in Jess' fashion portfolio, which already includes successful shoe, sunglass, swimsuit and handbag lines.

Jessica Simpson's Intimates could generate about $30 million in its first year, WWD noted.

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One obstacle Jessica hopes her new line will overcome is unsightly panty lines.

"That is why I am including, in my collection, a stylish assortment of shapewear that women will love," Jessica added.

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Also in the works for Jess?

A fragrance launch in August and a belt collection for fall, she said

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  • NYMODEL3
    I think she is VERY talented.
    report abuseposted June 25, 2008 3:37 PM PDT
  • Damn, her daddy is still trying to get this girl into a career. But she's got no talent!!
    report abuseposted June 11, 2008 2:19 AM PDT
  • Dilly
    Why wont her and her sister just go away?
    report abuseposted June 10, 2008 9:42 PM PDT
  • jazzy g
    jessica would you please stop making up this crap!? of course her dad has his hands all over this!! give the kids in china a break! has anybody seen the hair her and her "other" boy friend helped her with what a rat's nest it makes! people in the salons hate it because it's made so cheaply! they even claim the "hair" paris has is better quailty a
    report abuseposted June 10, 2008 8:48 PM PDT
  • Nicole E
    if this collection is as cheaply made and as expensive as her other lines, soon we'll be reading "Jessica Simpson’s panties are half off this weekend"
    report abuseposted June 10, 2008 7:30 PM PDT

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