Earlier this week, the photo-sharing site Instagram issued a new set of terms to put in effect January 16, causing serious backlash through Hollywood with several stars threatening to delete their accounts.
The friction stems from language used in the new terms, first spotted by The New York Times, which read: "To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you."
Today, Instagram co-founder Kevin Systrom released a statement clarifying the objective of the new policy, writing, "Our intention in updating the terms was to communicate that we'd like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear."
Before Systrom's blog post, many stars tweeted their concerns.
Kevin Hart tweeted, "So I guess this means that I'm done with Instagram...it's been real people!!! #DontWhoreMeOut"
Anderson Cooper tweeted, "#Instagram will now be able to use anyone's photos in ads? Without consent? Come on! Is there another photo app people recommend?
Colin Hanks tweeted, "This is the best tweet about Instagram RT "@MrJoshCharles #instasuckit"
Rosario Dawson tweeted, "Nice! Thanks! Gonna make sure my photos on Instagram are backed up & then switch to Tadaa! @Stop_Think_plz just created an account on tadaa!"
Kal Penn tweeted, "Sorry I gotta delete you, Instagram. I liked your filters."
Candice Cameron-Bure and Harry Shum Jr., Chord Overstreet, Cheryl Burke, Lacey Schwimmer, Emma Roberts, Josh Elliott, Khloe Kardashian, Kendall Jenner, Cory Monteith, Kim Kardashian, Lauren Conrad and Kate Walsh also commented on the controversy.
Contrary to popular belief, Systrom assures that "Instagram users own their content and Instagram does not claim any ownership rights over your photos. Nothing about this has changed."
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