YOUR FRIENDS' ACTIVITY

    Yahoo! Music's Coverage of the 2012 Grammy Awards

    Go Daddy's second Super Bowl 2013 ad keeps its clothes on [Video]

    By | Yahoo! TV – Fri, Jan 25, 2013 1:56 PM EST

    Go Daddy has gone more "Playboy" than "Wired" in past Super Bowl spots, but 2013 is different. Last summer, the company shifted its promotional focus from T&A to tech, and hired ad agency Deutsch NY to take charge of its ad spots. Company founder Bob Parsons noted last June that the "frat boy" era of Go Daddy advertising was over.

    The first Go Daddy ad to be released (so far), "YourBigIdea.CO" is a witty bit about husbands insisting that their ideas are unique, totally new, "one in a gazillion," so there's no need to rush to the internet and register it -- and then the one husband who actually does it, laughing it up in his private plane. (Ranking Go Daddy spokesracer Danica Patrick appears as the pilot.)

    Not everyone's a fan so far; one Twitter critic grumbled, "Maybe after 10 beers it will be funny."

    The other hotly anticipated (no pun intended) ad from the web-hosting company stars Israeli model and former Leo DiCaprio lady friend Bar Refaeli, as well as Patrick. It's hard to say how much skin we'll see, or whether Go Daddy's new ad-itude means Refaeli will be wearing a turtleneck... but, you know, she's a model. Frat boys will probably still have something to look at.

    The San Francisco 49ers will take on the Baltimore Ravens in Super Bowl XLVII, which airs Sunday, 2/3 at 6:30 PM on CBS.

    More on Yahoo! TV

     
    Loading...

    News for You

    • Jane Fonda Might Be the Hottest Person at Cannes

      Age is just a number when it comes to Jane Fonda. The 75-year-old fitness guru, actress, and philanthropist has been looking better than ever at the Cannes Film Festival this year, rocking every gown on the red carpet and schooling the much younger leading ladies on how to really work it. On Saturday, she dazzled in a custom turquoise Atelier Versace ensemble with Swarovski crystal detailing and cut-outs — yes, a 75-year-old woman actually pulled off the cut-out trend better than most 20-somethings! — at the "Jimmy P" premiere. Furthering our awe, she showed up to the premiere of "Inside Llewyn Davis" on Sunday glowing in a jaw-dropping raspberry Badgley Mischka dress. Check out the video to find out how she always manages to look so good and be sure to tune in to “omg! Insider” on TV tonight for more of the latest in entertainment news. Continue reading →

    • Justin Bieber and Chris Brown Are Apparently New Besties

      Those concerned about Justin Bieber's many public missteps this year likely won't "heart" his latest Instagram photo — an image in which he's seen bonding with Chris Brown. The baby-faced pop star, 19, posted the photo of himself with his … Continue reading →

    • Brad Pitt: ‘I Have Very Few Friends’

      When you're part of a Hollywood power couple like Brad Pitt and Angelina Jolie, it's hard to know who you can trust, which is probably why Brangelina keeps their circle tight. "I have very few friends," Pitt reveals in a … Continue reading →

    • Eva Longoria Risks Another Wardrobe Malfunction in Sheer Black Dress With Plunging Neckline: Picture

      A day after the actress skipped underwear and bared too much on the red carpet, she wore another eyebrow-raising black dress to an event in Cannes

    • 4 Clear Signs Robert Pattinson Is Moving Out for Good

      Affairs of the heart aren't easy, especially in Hollywood. Just ask Robert Pattinson. While rumors started circulating over the weekend that he and longtime girlfriend Kristen Stewart have called it quits again (last summer, anyone?), photos of the "Cosmopolis" star … Continue reading →

    • Christian Bale Is Barely Recognizable With New Bald ‘Do

      Christian Bale debuted a dramatic new 'do on Sunday when he arrived at Los Angeles International Airport from New York with his wife, Sibi Blazic, and their 8-year-old daughter, Emmeline. The 39-year-old actor sported a casual ensemble of green cargo pants, a black button-down shirt, and sunglasses. But it was his bald head and reddish beard that had us doing double takes. Christian's bare-headed look is a serious departure from the super-sexy Bruce Wayne we all know and love! The Hollywood hunk is notorious for dramatically altering his appearance for movie roles, so we have to wonder if his bald 'do is correlated with his most recent role in the David O'Russell-directed drama "American Hustle." "The Dark Knight Rises" actor has been photographed rocking a major make under complete with a bad comb-over while filming the flick in New York. But this recent look isn't the only mega-transformation Bale's undergone for a major movie role. Check out the vid to see Christian's newest 'do and to see what other drastic physical changes he has made for a role in the past! Continue reading →

    Show More