It may be the middle of winter, but Penelope Cruz is ready to give fur the cold shoulder as part of PETA's newest ad campaign.
The Oscar-winning beauty -- mom to one-year-old Leo with hubby Javier Bardem -- is set to appear on a 70-foot billboard debuting near New York City's Penn Station on Wednesday.
"Penelope has appeared on every 'best-dressed' list in the world, and the one thing you'll never see her wearing is fur," PETA's Senior VP Lisa Lange tells Us Weekly in a statement of the animal rights group's latest spokesmodel, 37. "PETA couldn't ask for a more fitting emblem of the modern, glamorous woman who knows that there's nothing more beautiful than a woman who has a look that kills without anyone having to die for it."
In December, the People for the Ethical Treatment of Animals unveiled a holiday-season billboard in Los Angeles that urged the reality star, 31, to rethink wearing fur.
On the billboard, a fur-clad Kardashian sat opposite an adorable, sad shot of baby foxes. "Kim: These Babies Miss Their Mother," read the provocative sign. "Is She on Your Back?"