"Amber Alert" Out on Jessica Simpson's Missing Dog

Us Magazine - September 16, 2009 7:10 PM PDT
Story photo: Arnaldo Magnani/Getty ImagesUs Magazine

Jessica Simpson is determined to find Daisy, her five-year-old maltipoo that was snatched by a coyote outside her Los Angeles home Monday.

In addition to posting the pooch's disappearance on Twitter, she's also working with professional pet finders FindToto.com, Colleen Busch, the company's director of public relations, tells Usmagazine.com.

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"We're kind of an amber alert for missing pets. We took the address of where Daisy went missing and we used that as a bullseye," Busch tells Us. "We called 1,000 neighbors in the surrounding area [Wednesday morning] and sent out a 30-second message with details about Daisy and her disappearance, and details on how to get in touch with Jessica's assistant.

Busch says the company -- which also helped Victoria's Secret model Alessandra Ambrosio find her missing pooch -- "thinks Daisy might be injured. The calls get people on high alert to check their back yard, check under their deck." (Celeb dog trainer Jennifer McCarthy told Us Tuesday she feared the pup, a gift from Nick Lachey, had been eaten.)

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Normally, FindToto.com would charge $175 for the service, but they offered to help the singer for free, Busch says.

Simpson, 29, is grateful.

"She emailed us to tell us, 'Thank you.' I think it's been a devastating experience for everyone in her camp," Busch says. "It sounds very upsetting. She was very appreciative and thankful we offered to help."

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comments 1-10 of 47  |< newest · < newer · older > · oldest >|  hide comments · post a comment
  • lori
    for the comment about she is hiding her dog so nick can rescue her, why would anyone use something that sad as an excuse. she loved that dog. how can u be so heartless? ur the one probably alone, and if u are i see why!!!!
    report abuseposted September 20, 2009 3:11 AM PDT
  • Shauna
    The odds of a dog like Daisy surviving a coyote is very slim. If Daisy hasn't been found now, she has probably been killed. Indoor dogs rarely survive the outdoors. I feel bad for Jessica because I have dogs, but, I have been around animals for many many years and know that indoor dogs cannot survive the wilderness. I'll still keep praying, but, Jessica needs to understand that her
    report abuseposted September 17, 2009 1:29 PM PDT
  • ♥♥♥♥♥♥♥
    I think she is hiding the dog to have Nick come to her rescue. That way she would not be alone and have a reconciliation with him. She just didn't come up with a believable animal... coyote .. she should have said it was a lion or a tiger or better yet an alligator.. Now that we would of believed...lmao
    report abuseposted September 16, 2009 10:00 PM PDT
  • ♥♥♥♥♥♥♥
    I think she is hiding the dog to have Nick come to her rescue. That way she would not be alone and have a reconciliation with him. She just didn't come up with a believable animal... coyote .. she should have said it was a lion or a tiger or better yet an alligator.. Now that we would of believed...lmao
    report abuseposted September 16, 2009 9:59 PM PDT
  • CandaceM
    what a waste.
    report abuseposted September 16, 2009 9:25 PM PDT
  • Lori AnnL
    Sadly, Daisy is digested by now. Coyotes are good hunters, and it's doubtful that a little dog like Daisy would be able to fight it off. I don't like JEssica, but have dogs, and this is just heartbreaking. :(( I hope Daisy went quickly!
    report abuseposted September 16, 2009 8:52 PM PDT
  • VickyV
    penny f you never had a dog i did i love dogs but bthhhhhhhhhhhhhh you hit my nerve w your stupid comm.
    report abuseposted September 16, 2009 8:26 PM PDT
  • BDub
    Agree 100% with Don't Buy....
    report abuseposted September 16, 2009 8:13 PM PDT
  • BDub
    Who cares if she paid or not, $ 175 is not a big deal to me or to anyone who would be searching for their pet. So what if the company gets publicity off of this. They are doing what they can to help her. I had never heard of them until now. Heaven forbid I lose one of my dogs, I WILL call them regardless of if they make ME pay or not.
    report abuseposted September 16, 2009 8:09 PM PDT
  • dont buy dress from here
    The mean comments are disgusting. There is no way any of you are pet owners, if you are your animals should be taken away from you. I am sure she is aware that Daisy is most likely gone. If it was your dog wouldnt you do everything in your power to at least try to see if she might still be out there? Why is it so hard to understand that she still wants to look for her dog?
    report abuseposted September 16, 2009 8:02 PM PDT
comments 1-10 of 47  |< newest · < newer · older > · oldest >| 

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