50 Cent recruits Kelly Rowland for video

Reuters - November 3, 2009 2:25 PM PST

NEW YORK (Billboard) - Rapper 50 Cent says former Destiny's Child singer Kelly Rowland "never received the superstar treatment" that Beyonce got in the girl group. And he's doing his bit to fix that.

Rowland co-stars in his "Baby By Me" video, which premiered on the Internet Monday. The track appears on his "Before I Self Destruct" album, now due November 16 via Interscope. It marks his follow-up to 2007's "Curtis," which peaked at No. 2 on the U.S. charts.

"You can't forget all the work she did with Destiny's Child," he told Billboard.com. "The difference between Kelly and Beyonce is the extreme focus they put on Beyonce to make sure she was completely right. Kelly wasn't held in the same regard, so, in order for her to mean anything to America, they'd have to match the marketing dollars spent on Beyonce. She never received the superstar treatment."

The video finds 50 Cent meeting an around-the-way Rowland and day-dreaming about moving out of the 'hood and living a blissful life in the suburbs, where the happy couple resides with their three sons. But, after declaring his love and promises of sexing her up, 50 discovers the visions were all figments of his imagination, as Rowland is actually already married to another man, with whom she has a child.

Rowland isn't the only "Kelly" with whom 50 Cent worked on this project; he also collaborated on a total of three songs with R. Kelly, including one titled "Could've Been You," which made the final cut. But the album isn't all love, lust and sex, according to 50 Cent, who says there's a lot of "aggression" on this album as well.

"This album is the sequel to (his 2003 breakthrough) 'Get Rich Or Die Tryin' -- it has all the elements that I missed writing about on that first project," 50 Cent said. "That album translated the strongest and what I presented then was a lot of aggression. The actual album has lyrics about moments from my childhood, and I describe then from a child's perspective."

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  • Yolanda
    Good lookin out 50 giving Kelly some attention hope she appreciates it!
    report abuseposted November 20, 2009 12:32 PM PST
  • Jason
    fif you just proved again why we from the hood keep it real!!!! kells is just down right beautiful let her shine
    report abuseposted November 14, 2009 7:31 PM PST
  • Liz
    Good lookin out 50! You are absolutely RIGHT! I think Beyonce was always made the center of attention (probably because of dad) and the other girls were just as pretty if not more. Kelly seems like such a sweet gal! Glad to see others think the same.
    report abuseposted November 12, 2009 4:42 PM PST
  • Liz
    Good lookin out 50! You are absolutely RIGHT! I think Beyonce was always made the center of attention (probably because of dad) and the other girls were just as pretty if not more. Kelly seems like such a sweet gal! Glad to see others think the same.
    report abuseposted November 12, 2009 4:42 PM PST
  • Deja
    YEA 50 RIGHT AS ALWAYS LOL I LOVE KELLY SHES BEAUTIFUL GOOD JOB 50 LOVE U KELLY
    report abuseposted November 7, 2009 8:13 AM PST
  • BukeiLee
    I TOTALLY agree 50!! Kelly is just as beautiful and definitely didn't get the recognition that she deserves/deserved. I like Beyonce, but she's been OVER glorified for so long and to be honest, I'm sick of her, no disrespect intended. The same goes for Solange, not enough recognition, and I think she's more real than her sister. Great pick and good lookin'
    report abuseposted November 4, 2009 10:14 AM PST
  • BukeiLee
    I TOTALLY agree 50!! Kelly is just as beautiful and definitely didn't get the recognition that she deserves/deserved. I like Beyonce, but she's been OVER glorified for so long and to be honest, I'm sick of her, no disrespect intended. The same goes for Solange, not enough recognition, and I think she's more real than her sister. Great pick and good lookin'
    report abuseposted November 4, 2009 10:14 AM PST

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