Access Hollywood

Is The Business Of Britney In A Recession?

March 21, 2008, 1:33 pm PDT

celebs: Britney Spears
topics: Train Wrecks | Musicians

LOS ANGELES, Calif. -- Britney Spears' second release from the psych ward was a gold mine for the paparazzi.

Between tabloids, her recording career and her life in general, the revenue generated from all things Britney brought in up to $120 million in the past year. But now that Britney is staying home, is the business of Britney in a recession?

[ Billy's Video Blog: Kudos For Britney (March 20, 2008) - Play it Now ]

"Since her father has her under his control, we certainly haven't seen the number of photos that we used to see coming in of Britney," X-17 co-owner Brandy Navarre told Access Hollywood. "The subject of the photo is just not as interesting as it once was, so the prices do go down."

X-17 saw a 10 percent increase in overall profits with the help of exclusive photos like bald Britney, which made them a half-million dollars.

[ Britney: The Way She Was - Check Out the Photos ]

Now, with the pop star's recent cleaned-up behavior, the amount of Britney pictures are way down - from more than 1,000 a day to a couple hundred, forcing the photo agency to change focus.

"It's a different game now," Navarre explained. "It's a different challenge. We're moving on to other celebrities like Brad [Pitt] and Angelina [Jolie and] Jamie Lynn Spears. We've moved on to Britney's sister."

[ All Access: Music - Britney Spears - Celebrities ]

Needles to say, Britney has shifted in priority.

"We had as many as maybe10 photographers chasing after her. Now we have probably three or four photographers working on her at any given time," she said.

[ Britney Spears Gets A Role On 'South Park' - Play it Now ]

And Spears' gated community is empty these days. The main road once littered with paparazzi is a much different scene now that Britney's dad, Jamie, has taken charge.

"After he took over the conservatorship, it got really, really slow for us," Britney's trusted paparazzo friend Felipe said.

[ Britney: The Way She Was - Check Out the Photos ]

He was scheduled to follow Britney daily, from 4 PM to 4 AM, but has since undergone a dramatic shift change.

"She's not going out at night as much as she used to … you know I started working the daytime between 11 AM to 11 PM," he said.

OK! magazine features editor Rob Chilton has noticed the change in his magazine's focus, as well.

"There are fewer shots now of Britney doing crazy things," Chilton told Access. "Now we're seeing a more stable, more calm Britney so there are less shocking stories about Britney these days."

As for Us Weekly, Britney was only on the cover once in the last six weeks, a far cry from last September through mid-February. Then, around the time of her custody battle and hospitalizations, Britney was Us Weekly's hot topic in 23 out of 24 issues.

And with no Britney scandal to report, this week's tabs feature Britney-free covers.

But there is proof that Spears still sells. TV Guide put "Tudors" star Jonathan Rhys-Meyers on the cover of the new issue mailed to subscribers, but chose to put Britney on the cover of the issue available on newsstands in an attempt to boost sales.

"People want to read about Britney," Chilton said. "There is still that fascination with her whether it's good or bad."


comments

comments 1-10 of 441 | newest | < newer | older > | oldest
Britney is so yesterday! I mean, new and better entertainers are already taking over the scene. She should just retire and raise her children like a good mommy would do.
report abuseposted April 1, 2008, 5:02 am PDT
Look what the Disney studios do to young kids.
report abuseposted March 30, 2008, 4:21 am PDT
I hope the Britney business disappears, best for everyone, especially her.
report abuseposted March 30, 2008, 4:19 am PDT
WHY do people make such a big deal about britney spears.she"s only human just like everybody else. nobody perfect. Ithink people that critize her wish they could be her. or dudes that critize her wish they could be with her...ha ha ha...yea she got problems .hell we all do. she"ll bounce back.
report abuseposted March 24, 2008, 4:23 pm PDT
WHY do people make such a big deal about britney spears.she"s only human just like everybody else. nobody perfect. Ithink people that critize her wish they could be her. or dudes that critize her wish they could be with her...ha ha ha...yea she got problems .hell we all do. she"ll bounce back.
report abuseposted March 24, 2008, 4:23 pm PDT
The economy IS in a recession.
report abuseposted March 24, 2008, 10:46 am PDT
Some of you need to read the freaking article, no where does it say the economy is in a recession. It's saying that the business of Britney is in a recession, it's not blaming her either, just stating a fact.
report abuseposted March 23, 2008, 5:06 pm PDT
SHE SHOULD BE CHOPPEN WOOD BACK AT THE TRAILOR
report abuseposted March 23, 2008, 4:58 pm PDT
hi
report abuseposted March 23, 2008, 4:54 pm PDT
Britney, Britney, Britney! Who gives a %@!*#?! Those of us who live in the real world, and would have been put in jail for pulling some of the crap that she and the rest of her bratty, self indulgent buddies have done over and over again, could care less! What a mindless, insecure, false idolizing bunch of ya-hoos!! Get some lives!!! She's a media whore and has been paid well. Time
report abuseposted March 23, 2008, 4:51 pm PDT
comments 1-10 of 441 | newest | < newer | older > | oldest

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