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    The Famous: Watching the Watched

    British Censors Ban Dakota Fanning’s ‘Provocative’ Ad

    Marc JacobsDakota Fanning is one of the few child-turned-teen actresses who has managed to steer clear of tabloid headlines, but the 17-year-old's half-scandalous Marc Jacobs ads were just banned from British shores.

    Although they've been running in print since this June, the U.K.'s self-regulatory Advertising Standards Authority just deemed her photo "sexually provocative" as well as "irresponsible," concluding the ads were "likely to cause serious offense" since Fanning is still a minor, reports The Guardian.

    American eyes accustomed to a steady stream of underage stars dancing on poles and prancing around in schoolgirl outfits might find the ads--which show Fanning in a flesh-colored polka dot dress holding a flower-topped perfume between her legs--comparatively tame. But the ASA makes an interesting argument that U.S. censors might want to take note of.

    "We understood the model was 17 years old, but we considered she looked under the age of 16," the non-governmental organization reasoned. "Because of that, along with her appearance, we considered the ad could be seen to sexualize a child."

    So although Fanning certainly acts much older than her years (both in films and in real life, considering that she's already attending NYU), they point out that she looks much younger than her almost-adult age.

    Of course, it probably doesn't help things that the perfume itself is called "Oh, Lola!" which brings to mind the similarly-themed controversial novel "Lolita." And even though each unit is sold with a faux-flower coming out of the bottle neck, that association doesn't do the defense any favors either.

    Still, it's worth pointing out that when the celebrity-minor-in-question actually was 15, she shared an onscreen kiss with then-19-year-old Kristen Stewart--and the R-rated "Runaways" movie isn't off-limits for British eyes, only those under the age of 17.

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    4,593 comments

    • Alonso Sepulveda  •  Richardson, Texas  •  4 months ago
      Some people have two faces, and now I know countries have them too, she looks lovely, if they want to see sex in the picture, then there is something wrong with their minds, probably having what they called "open mind" is making them confused, now they can't see the diference between a girl who look cute and innocent and one who look sexy and provocative,
    • Upton O'Goode  •  5 months ago
      I'd sexualize her real good!
    • K  •  6 months ago
      I wish America could go back to the days where things were a tad bit more innocent and we had the time to enjoy our childhood.
      • tim 6 months ago
        Those were the days girlie. It's going down the fecal matter tube these days.
      • For God and Country 6 months ago
        +2
      • James R 6 months ago
        This is an article about Brittan banning the commercial not America
    • FAULTatHANDS  •  6 months ago
      But child beauty pageants are legal?
      • Sam 6 months ago
        I think those are only in the states though. I think they should be illegal.
      • Zoey 6 months ago
        They should ONLY be illegal, when they get like those "Toddler and Tiaras" show. O_O THEN they should be banned! Especially pageants, and people who support that stuff! =/
      • LacrosseGirl 6 months ago
        Not illegal, but frowned upon. It's really just putting pressure on the kids even if the kids want to do it. "It makes them feel confident." Ha, you can't find another way to make a girl feel confident without a crown on her head? What's that say? That you have to win to feel like you're worth something. I say being legitimately stupid is illegal.... but then very few people would exist.
        Relax, I'm kidding.
    • theotherkind  •  6 months ago
      this poor little girl looks like she needs a good meal and a blood transfusion.
      • A W 6 months ago
        HAHAHAHA

        My thoughts exactly.
      • Dr. Figgler 6 months ago
        Try the blood transfusion first or just a day at the beach in the sun would help.
      • The Greatest 6 months ago
        you're confusing her with her character in the Twilight movies ...
    • Sonochroni  •  6 months ago
      I also have a new fragrance out called "retreat". It is French
      • Monkey 6 months ago
        you'd probably prefer "UNGRATEFUL".....it's uniquely american.
      • Sonochroni 6 months ago
        No Monkey, America wears the fragrance called "Awesome". You probably never heard of it. Shower up and try it some time!
      • Monkey 6 months ago
        oh...right......we SMELL ungrateful, but COVER IT UP with phrases like "awesome'. we wouldn't even HAVE a country if not for the french, but i bet now THEY see it as a big mistake, thanks to the ungrateful spoiled entitled children of america.....like YOU. CALL yourself what you want.....I know what you ARE!
    • Ruby  •  6 months ago
      Yet people are okay with Toddlers and Tiaras because it's "cute" when a two year old sports a bikini, but a 17 year old holds a flower between her legs and we are offended?
      • MartianAmbassador *hiatus ... 6 months ago
        Toddlers and Tiaras is the worst show on TV.
      • MartianAmbassador *hiatus ... 6 months ago
        Toddlers and Tiaras is the worst show on TV.
      • TLove 6 months ago
        Only the "glitz" ones are crazy. The ones from the old days weren't that bad. We wouldn't have the Miss this and this pageants if we didn't start somewhere... Just like many other things these days, it has gotten out of control.
    • jessi  •  6 months ago
      i wish americans had the cooth that uk has our children are growing up to fast by the age of 13 they are having sex please american stand up and protect your children. say no we wont allow this like uk has
    • CANDY  •  6 months ago
      bring back.. Opie,Wally and The Beaver
    • Natasha  •  6 months ago
      we should take a page out of their book. we are way too used to children being sexualized over here. the littlest things can get perverts going and we over do it way too often.
    • KAREN  •  6 months ago
      The baby-doll outfit and color scheme are almost certyainly psychologically engineered to, and meant to, emphasize a childlike appearance. No accident considering the name of the perfume - completely part of the ad scheme to titilate a child attraction. Advertisers do copious psychological research to determine how to sell. I would hope this wouln't be ok in the U.S either... Waiting...
    • Marpink  •  6 months ago
      Looks distasteful to me. The perfume looks oversized which makes it look cheap.
    • Bible Beliver  •  6 months ago
      The answer is : don't buy the products if you don't like the advertisement, that is the only way to stop them, we all know it's all about money and greed !!
    • I BITE  •  6 months ago
      have you seen OTHER ADS THESE DAYS?!!!! compared to this, this is innocent. but i homestly dont see whats wrong with it...a purfume botttle between her legs, and shes wearing a dress. not like shes striping it all off and JUST HOLDING the purfume... but i dont rlly gfet how the position of the purfume is offensive. think of other ads! like hollister, A&F uhh yeah.
    • Way2mnykds  •  6 months ago
      If you see this as "sex" then you're the perv.
    • charlie  •  6 months ago
      Dakota (and those that are supposed to be looking out for her) needs to say "no" to this type of exposure. Not just because of the issue of exploitation of a minor but on behalf of all women. NO woman should allow herself to be displayed as such. No need to degrade oneself.
    • skip  •  6 months ago
      this is just plain silly. That pictures is NOT racy in the least. She is just sitting with a flower pot.
    • michelle b  •  6 months ago
      Not only is she not MADE to look younger...she just looks that way but people are putting way to much into this. "come smell my flower"? It's a bottle of perfume people, get over it.
    • steve  •  6 months ago
      Man, that's a lot of perfume.
    • dani calderon  •  6 months ago
      falling in reverse-im not a vampire