Just one month after announcing a special deal with Target to promote an exclusive deluxe edition of her new album, Lady Gaga has pulled the plug on it. The singer called off the partnership due to her disagreement with Target's politics -- it seems the retail giant donates significant amounts of money to anti-gay political candidates.
In a February, 2011 interview with Billboard.com, Gaga initially expressed her reservations over doing a deal with Target due to their political stance, but instead of just turning it down, the "Bad Romance" singer saw it as an opportunity to push her own agenda of empowerment for all.
Lady Gaga performs at her Monster Ball concert in Boston, Massachusetts, on March 8, 2011. - London Entertainment/Splash …
"Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they've made in the past," Gaga told Billboard, adding, "Our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they've made supporting those groups."
Unfortunately, the Lady's good intentions never came to fruition. Though a Target executive told Billboard that the company had earmarked "almost a half-million dollars" to spend on various organizations within the LGBT community, Entertainment Weekly reports that the corporation's donations to anti-gay rights candidates never stopped.
On Wednesday evening Target issued this statement: "We were very surprised and disappointed by the statements made by Lady Gaga's organization related to her partnership with Target. Target remains committed to the LGBT community as demonstrated by our contributions to various LGBT organizations, our recently established Policy Committee to review our political giving and our respectful, inclusive workplace environment."
By pulling out of the deal and focusing the spotlight on Target's questionable politics, Lady Gaga has proven that she values morals over money, and as a result, has given gay rights more press time than it ever would have got had the deal gone through as planned.
One wonders if that was Gaga's master plan all along.