Justin Bieber jams onstage. Theo Wargo/WireImage.com
Justin Bieber is reaching out to an unlikely ally in a last-minute effort to sell bottles of his perfume Someday for the holidays: the fathers of all those screaming girls. After all, as the pop star helpfully points out in a new video, it's better that they be gaga for someone that they're unlikely to encounter like Bieber than a guy they already know, right? He does have a point there! The video is one of several that fans can be included in after uploading a photo to the Someday website.
Check out the funny clip without personalization:
And, if you're among the many fans of the Canadian-born teen king, you'll want to make your calendar (in pink and with lots of hearts around it!) for 9 p.m. ET/PT December 21 when TLC airs its new special "This is Justin Bieber." The hour-long show includes interviews with Biebs, acoustic versions of songs from his holiday album Under the Mistletoe, and behind-the-scenes footage of his recent trip to London, including a performance on "The X Factor UK." The network has even created a slideshow to get you pumped to watch it.
Will you tune in?