Blogger Jes Baker is blasting popular clothing brand Abercrombie & Fitch for trying to define beauty with a number. Abercrombie & Fitch CEO Mike Jeffries has recently come under major fire for comments he made to Salon.com back in 2006. He talked about the store's refusal to sell anything bigger than a size large and only wanting the "All-American kid with a great attitude and a lot of friends" to represent the brand.
"Omg! Insider" sat down with Baker, who is fighting back with Abercrombie ads of her own, where she poses topless with a male model and reinterprets the A&F letters to stand for a message she truly believes in, "Attractive & Fat."
"I don't really care what Abercrombie really truly thinks about this, to be honest with you. I don't have the energy to dislike Mike Jeffries," she said during the interview. "There's so much negativity in the world, it doesn't need to be perpetuated."
Baker also included an open letter to Jeffries on her website, the Militant Baker, criticizing the company for its narrow view of what beauty really is and promoting the idea that every size is beautiful.
"The only thing you've done through your comments (about thin being beautiful and offering XL and XXL in your stores for men) is reinforce the unoriginal concept that fat women are social failures, value-less, and undesirable," Baker wrote. "Well, actually, that's not all you have done. You have also created an incredible opportunity for social change."
Check out this vid to see what else the blogger has to say about the brand, and for more from her interview, tune in to "omg! Insider" on television tonight.Read More »from How Blogger Spun Abercrombie & Fitch CEO’s Comments Into a Chance for Change